Develop your Own System
To trade successfully, you will need your own trading
system. The techniques described in this module and
in the rest of this book are your box of tricks, but
you should select from them to build it. Once you
have your system in place, fine-tune it. Do not abandon
it to suit particular trading circumstances, or it
will not function as a system at all.
What works for one trader may not for another. Some
trade within hours, others within weeks, days or hours.
Some study fundamentals, and others -although they
are fewer than the software promoters would have you
believe - follow the charts. Many follow news flow,
instinct and the crowd, or jump on the bandwagon of
guru-led activity or director trades.
Use Limit Orders
On Day 3, I said I would tell you today why you should
use limit orders, so here we go. When you buy shares,
you can place a market order, which means that you
will buy at the market price, but it can change rapidly,
and you may find yourself paying more than you had
expected.
If you instead set a limit order, you will control
what you pay. If the order is not fulfilled at the
price that you have specified, it is cancelled. Hey,
you are in charge. This is the route that the professional
traders take.
When you sell shares, you could also place a sell
limit order, so specifying the lowest price that you
will accept for your shares. I advise against it.
I have known traders place one sell limit order after
another, but they do not sell because the share price
keeps falling too fast to enable the successive limits
to be applied.
As a seller, place a market order. The deal will be
completed faster, even if the price is not always
ideal. The benefit of this is to free up your capital
to trade elsewhere without delay.
Self-discipline and Proportion
When a stock has risen to a comfortable profit level,
you will want to hold on to the shares to make more
money. Conversely, when a share is falling, you will
also want to hold on in the hope of a reversal. In
both cases, you should usually do the opposite.
Some traders invest a very high proportion of their
available capital on one trade. This is a mistake
because even the most likely winning trade can go
wrong. As a trader, do not make the mistake of getting
attached to the stock. It should be nothing to you
except an instrument for trading.
You should not buy so many stocks that you cannot
keep an eye on them properly. This is a practical
issue, separate from the investment case surrounding
diversification. The great US trader Jesse Livermore
would buy only leading stocks in leading industries.
If these stocks should weaken, it was a sign that
other stocks could follow suit. On this basis he called
the great stock market crash of 1929.
Protect your trading capital
Trade only with capital you can afford to lose. Perhaps,
as trading guru Toni Turner has recommended online,
traders should shout to themselves throughout the
trading day: ‘Protect my principal.’ The
message has added resonance once you are approaching
the heady heights of retirement age. Do not then trade
with your life savings. As renowned US trader Ed Seycota
has said, ‘There are old traders and there are
bold traders, but there are very few old, bold traders.’
Review your Mistakes
Expect to lose money sometimes as a trader. In the
November 1997 issue of Technically Speaking, the newsletter
of the Market Technicians Association, US trading
guru Dr Van K Sharp wrote an article: ‘Why it’s
so difficult for most people to make money on the
market’. He argued: ‘Most of us grew up
exposed to an educational system that brainwashes
us with the idea that you have to get 94%-95% correct
to be excellent. . . . Mistakes are severely punished
in the school system by ridicule and poor grades,
yet it is only through mistakes that human beings
learn.’
Let us keep this in perspective. As trader Robert
P Rotella said in The Elements of Successful Trading
(New York Institute of Finance): ‘Losing money
when you begin trading is the price paid in learning
how to trade and enter the business. But do not be
misled into thinking the higher the tuition paid,
the better the education.’
The great traders have always reviewed their losing
trades, and tried to learn where they went wrong.
Gerald Loeb would write down the reasons for making
a trade before he entered it, and it made his retrospective
analysis easier.
Be Professional
Some traders treat share trading more like a hobby
than a job but they are competing against professionals.
As a trader you need to commit your time and energy
to watching the markets properly, and applying proven
rules. US trader Jesse Livermore considered stock
speculation a full-time job that required a full-time
focus. Bernard Baruch, another trader of genius, took
a similar view.