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Dynamic Rules

  • Keep an eye on analysts’ forecasts. Whether right or wrong, they can move markets.
  • The City rewards companies that achieve a readily rising earn¬ings per share.
  • The P/E ratio is how the market rates a company. It shows how many years it will take the company, at the present rate of earnings, to earn its market value.
  • The PEG ratio combines an assessment of earnings growth with the P/E ratio and is used to value small growth companies. The lower it is, the better.
  • Use net asset value per share to value property companies, investment trusts or composite insurers.
  • Depreciation is the gradual reduction in value of a fixed asset. Companies should use a consistent method.
  • Growth companies can often make more money for investors by reinvesting earnings than paying a dividend.
  • If a company that regularly pays a dividend cuts it, this is a danger sign.
  • A company needs a current ratio (current assets less current liabilities) of at least 2 to demonstrate adequate liquidity.
  • EV/EBITDA may be used to value high-tech/telecoms com¬panies with high interest payments.
  • Dividend cover is earnings per share divided by dividend per share and it should be at least 1.
  • If a company’s gearing (borrowing) exceeds 50 per cent, it is time to ask questions.
  • If a company has a rising return on capital employed, it is using its assets efficiently.
  • The price/sales ratio is commonly used to value technology companies without earnings.
  • Analysts favour discounted cash flow analysis to value com¬panies. It is best calculated on several discount rates.
  • Invest in market-leading companies with strong, experienced management, and growth potential as well as value.
  • A cut in interest rates benefits shares, and a rise has the opposite effect.
  • The Consumer Price Index is used by the UK government to set its inflation target.
  • Gross Domestic Product measures national income.
  • Money supply is believed by monetarists to control inflation.
  • Falling unemployment benefits consumer spending but may lead to a rise in interest rates to combat a perceived inflation threat.
  • If sterling is strong, imported commodities are cheaper, which helps to keep inflation down
 
 




 
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